Tuesday, January 16, 2007

A Coming Revolution In Broadcasting? One TV Station Thinks YouTube Is the Key

Buzzmetrics passes on news from Marshall Kirkpatrick that a small-town California television station will begin posting its best news segments on YouTube. Kirkpatrick writes:

Temecula, California’s KZSW Television could be the first local TV station to take its local news beyond the station’s 30,000 viewers and into the world wide audience of YouTube. The station’s local newspaper wrote tonight about the cable station’s new practice of posting select news segments on the video sharing site. Local news on YouTube - it was only a matter of time.

Station CEO Kevin Page says that making segments available on YouTube is easier and faster than burning DVDs of segments that viewers call to request copies of. It also allows viewers to subscribe and receive notices whenever a new segment is available. Page reportedly hopes to sell ads at the end of the segments in the future - we’ll see how that goes over.

No comments: