Tuesday, July 10, 2007

Annals of Web Advertising: The Iced Coffee For Discriminating Tastes

I'd love to call this proof that McDonald's never fails to take advantage of a promotional opportunity, but in fact it's just an ad system blindly matching advertising with content without any appreciation for context. The bricolage is very satisfying though, because even this explanation feeds very well into the basic message of the story, which is that McDonald's is institutionally incapable of addressing people as human beings rather than as teeny tiny cogs in its corporate machine.

Question is, will the pairing ever be overriden by a human being?

[Original story via]

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