Tuesday, April 10, 2007

Permanent Errors

A tattoo artist in Chicago is being sued for misspelling a customer's requested tat "Chi-Town" as "Chi-Tonw."

This cracks me up because graphic designers are typically very poor spellers. This is either a hemispheric brain thing or just the product of their intense training to look at text as a compositional and graphic element rather than reading it. As an editor I have had designers produce typographically-driven graphics which completely fall apart when a key misspelling is corrected.

The tattoo has been fixed as well as possible, but the lawsuit is still going forward. Meanwhile, fellow tattoo artists are signing up to let the offender replicate the misspelled tattoo on their own skin to show their support. Can't say I've heard of anything like that happening in the design community...

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