Wednesday, December 13, 2006

Sao Paolo Bans All Outdoor Advertising

From the New York Times:

Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents an unimpeded view of their surroundings.

1 comment:

Anonymous said...

Sao Paulo is a huge city that has grown in a random manner. And fast. It has all the 3rd world problems ("favelas" or guettos - not exactly guettos because it's a inhuman condition, floods) + the cosmopolitan 1st world problems (violence, traffic, pollution).

The law proposal is quite radical, at the same time advertisement in Sao Paulo is also out of control for years. I hope they find a way to come into an agreement between the media industry and the city visual pollution.

How other world metropolises solved this problem?